crinkly_ears | Tick-Tock Tick-Tock: A New Endorsement for Mesut! Cyrus Geneve Watches

Discovered this picture on tumblr and found this article...

Swiss watchmaker, Cyrus Genève has signed Mesut Özil, the Real Madrid football superstar and member of the German national team, as the new brand ambassador for its exclusive chronographs.

The 24-year-old star athlete will wear the stylish watch in international campaign motifs that include print, online and POS promotions. In addition, global charity projects will play a central role in the cooperation.

Laurent Lecamp, co-founder and CEO of Cyrus, said:

"I admire Mesut Özil for his precision as a sportsman as well as his characteristic modesty and sense of family. He embodies professionalism paired with vitality and team spirit. This connects him with the vision of Cyrus and makes him the ideal representative of our brand."

Mesut Özil added: "Cyrus is a strong, young brand that stands for using the finest materials to create perfect quality and the highest art of watch making. I'm intrigued by the unique, innovative design and the dedication to perfection - down to the tiniest detail. This is ex-actly my style. Therefore, the partnership with Cyrus was a perfect fit - on my wrist and in my head."

As a part of the cooperation, Mesut Özil will also get a chance to show his creativity in designing an exclusive model for Cyrus.

Somehow, I get the impression that Mesut's quote was helped-along by his publicist. :) It sounds nothing like him.

I'm hoping this will mean LOTS of pictures of his HANDS (meowliz, I know you're with me on this). And maybe a commercial or two? I've been dying for him to do some new advertisements.