Revving up my lawyer brain: I maintain that the transition could have been handled better by someone more experienced. His old sponsorship deal probably undervalued him and he needs a new one. Fair, but:
A lawsuit is always bad....even if it's not a particularly nasty lawsuit. If I'm any future sponsor I'm saying to to myself "is this how Mesut Ozil & company end all their relationships? Am I going to have to spend money to make sure he adheres to the non-compete clauses of the contract?"
Secondly, mesut can leave (all things come to an end) but if Nike is insisting on the match opportunity, are they close to matching the offer? If not, Nike may just want the brand free boots to not give the immediate appearance that Nike "lost to" Addidas. Who knows? But it's a little late for that.
Finally, if I'm Mesut and I get slapped with this fine....I would just make Addidas pay the fine on top of what the new 20million deal. Everyone knows this...so in a way Nike is really suing Addidas. The odds of Mesut working with Nike in the future....well this experience will probably leave them with a bitter after taste for a while.
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timeasmymeasure
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Date: 2012-10-15 05:48 pm (UTC)A lawsuit is always bad....even if it's not a particularly nasty lawsuit. If I'm any future sponsor I'm saying to to myself "is this how Mesut Ozil & company end all their relationships? Am I going to have to spend money to make sure he adheres to the non-compete clauses of the contract?"
Secondly, mesut can leave (all things come to an end) but if Nike is insisting on the match opportunity, are they close to matching the offer? If not, Nike may just want the brand free boots to not give the immediate appearance that Nike "lost to" Addidas. Who knows? But it's a little late for that.
Finally, if I'm Mesut and I get slapped with this fine....I would just make Addidas pay the fine on top of what the new 20million deal. Everyone knows this...so in a way Nike is really suing Addidas. The odds of Mesut working with Nike in the future....well this experience will probably leave them with a bitter after taste for a while.