crinkly_ears | Tick-Tock Tick-Tock: A New Endorsement for Mesut! Cyrus Geneve Watches

Discovered this picture on tumblr and found this article...

Swiss watchmaker, Cyrus Genève has signed Mesut Özil, the Real Madrid football superstar and member of the German national team, as the new brand ambassador for its exclusive chronographs.

The 24-year-old star athlete will wear the stylish watch in international campaign motifs that include print, online and POS promotions. In addition, global charity projects will play a central role in the cooperation.

Laurent Lecamp, co-founder and CEO of Cyrus, said:

"I admire Mesut Özil for his precision as a sportsman as well as his characteristic modesty and sense of family. He embodies professionalism paired with vitality and team spirit. This connects him with the vision of Cyrus and makes him the ideal representative of our brand."

Mesut Özil added: "Cyrus is a strong, young brand that stands for using the finest materials to create perfect quality and the highest art of watch making. I'm intrigued by the unique, innovative design and the dedication to perfection - down to the tiniest detail. This is ex-actly my style. Therefore, the partnership with Cyrus was a perfect fit - on my wrist and in my head."

As a part of the cooperation, Mesut Özil will also get a chance to show his creativity in designing an exclusive model for Cyrus.

Somehow, I get the impression that Mesut's quote was helped-along by his publicist. :) It sounds nothing like him.

I'm hoping this will mean LOTS of pictures of his HANDS (meowliz, I know you're with me on this). And maybe a commercial or two? I've been dying for him to do some new advertisements.

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OMG look:

I actually took note of his watch yesterday because it did look different than the ones he usually wears. I don't know how I knew this... But it's the same one! :)

I say ads that show off his beautiful hands, arms, skin are in order here. This one is... ok... but we could get a little more creative I think!!!

(The positioning of his wrist actually looks a little intentional here, TBH.)

Edited 2013-04-29 16:15 (UTC)

Exactly!!
I thought the same....but I think that there's another pic ...of him using the same watch but long time ago....I think....let me look

By the way .I love that boys'smile....

I love it too. They need to find a way to incorporate all of that (hands, arms, skin, smile) into an ad. What they should do is just use the above picture, but remove the black sweater!

Seriously, they should hire me. :)

hahahahah...omg...
all of them included in one ..
that would be a great ad.
They should hire you!!

I just imagine the ad you'd create.

I agree with you...They have to be more creative...his hands are amazing ...

He should be topless - that way his clothes are not a distraction in the ads, frankly.

Just Mesut + Watch.

I should design ads, frankly.

I was trying to tone down my thoughts, but yeah, topless was what I had in mind too. ;)

(And I forgot to use my hand icon!)

hahahah...
You girls are amazing!!

Brilliant Minds think alike.

Well this is me when I find Mesut's printed promotions on my streets.

And thanks to Sweetcocoatakky (https://www.facebook.com/SweetCocoa.art) the watch has already turned into comic art:

Edited 2013-04-29 17:30 (UTC)

AOFJWAOVNJE9BJKLBM'SEP[,DPV,PKGB !!!

Edited 2013-04-29 17:35 (UTC)

DAMN, this girl is fast! And OMG, it's the debut of chibi Rocky!! :D :D :D

Notice also: the debut of chibi Balboa and... the first appearance of the chibi couch?!.. Can we count it as a separate character as it is present in almost every home photo?XD

Aww, didn't even notice chibi Balboa. He just blends into the couch so well XD

Balboa? He's just another cushion, actually!<3

Tick-Tock Tick-Tock: A New Endorsement for Mesut! Cyrus Geneve Watches

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